For fans of Heavy Metal the connection goes deeper than music. It’s about community, resilience, and the shared understanding that the heavy music scene can be a sanctuary. Today, that connection takes a powerful new form. HEAVYS is honored to unveil a special collaboration that channels sound into support: HEAVYS Shells benefiting HeartSupport, the mental health nonprofit founded by August Burns Red's Jake Luhrs.
This Shell design embodies the strength and unity of the ABR community. But its true purpose is profound: 100% of the profits from this Shell will be donated directly to HeartSupport. This means your purchase directly fuels a lifeline for countless fans, transforming personal style into peer support, mentorship, and healing resources.
More Than Merch: The HeartSupport Mission
HeartSupport isn’t just a charity; it’s a movement born from the pit. Founded by Jake Luhrs in 2011 after hearing fans’ struggles with addiction, self-harm, and hopelessness at shows, its mission is to heal the scene from within. It’s a community-driven safe haven offering:
The Support Wall: An online space to share stories and connect with trained peer mentors.
Mentorship Programs: Like "Beneath the Skin," providing year-long, one-on-one support.
Therapy Access: Helping connect individuals with professional counselors, even funding initial sessions.
Essential Resources: Podcasts and content focused on mental wellness.
August Burns Red doesn't just lend their name; they live this mission. From promoting HeartSupport at their shows, to anchoring their annual Christmas Burns Red event around its cause, the band is instrumental in its work. Now, you can be too.
Personalize with Purpose: How HEAVYS Shells
Joining the cause is as effortless as personalizing your sound. HEAVYS created the world's first replaceable headphone earcups, making it simple to switch your look and make a statement. Snap on the HeartSupport Shell to wear your support daily, or collect different designs to mix and match. Every time you listen, you’ll remember the impact your choice carries.
Your Sound, Their Support
This collaboration is for the fan who believes music is a force for good. It bridges the gap between the artist on stage and the individual in the crowd, creating a tangible circle of support. You get a unique piece of ABR-inspired gear, and someone in our community gets the help they need.
Shop the collab. Wear the cause. Amplify the support.
