The partnerships includes launching Heavys Headphone Shell Designs Such as Type O Negative, Trivium, Shinedown, Twisted Sister & More
HEAVYS Launches Strategic Partnership with WMX, a Warner Music Group division, to create customized Audio Experiences for Superfans.
HEAVYS, the innovative audio brand behind the world's first headphones designed and dedicated to metal music enthusiasts, has joined forces with WMX, Warner Music Group's (WMG) artist services and brand licensing division, to unveil the Type O Negative limited-edition Shells, celebrating the legacy of one of gothic metal's most iconic bands, Type O Negative.
This exclusive collaboration, brought to life through WMX's expertise in artist branding and merchandise, allows fans to personalize their HEAVYS H1H Headphones and their newly launched H1E Earbuds with officially licensed snap-on ‘Shells’ featuring Type O Negative’s 'World Coming Down' album.
The HEAVYS H1H Headphones are engineered to create an immersive listening experience, featuring eight drivers for the most optimized sound field and frequency range coverage, active noise cancellation, extreme comfort with up to 50 hours of battery life, a mobile app, and both wireless and wired connection options.
“At HEAVYS, we’re aiming to build a bridge between sound, emotions & community," said Itay Rahat, Chief Marketing Officer at HEAVYS. "Partnering with WMX and honoring Type O Negative through this collaboration lets us push that vision even further — giving fans not just a way to hear the music, but to wear the legacy. It’s where true fandom meets high-fidelity art, and we’re just getting started.”
This collaboration underscores WMX's commitment to expanding the fan experience through innovative products. As the merchandising and branding arm of Warner Music Group, WMX works with iconic artists to bring their vision to life, creating immersive fan experiences through limited-edition merchandise, collectibles, and licensing opportunities.Type O Negative, known for their dark humor and influential sound, continues to captivate fans worldwide. These custom shells pay homage to the band’s enduring legacy, allowing listeners to carry a piece of their artistry while enjoying HEAVYS’ industry-leading sound quality.
For more information or to purchase Heavys/WMX Shells
About WMX
WMX is Warner Music Group's next-generation services division, created to connect artists with fans and amplify their brands through groundbreaking experiences, merchandise, and licensing. WMX combines deep industry expertise with innovative solutions, offering artists and brands unmatched opportunities to grow their reach and engagement.
