Heavy’s Audio is proud to announce a new multi-artist partnership with Sony Music Entertainment, bringing together premium audio, artist culture, and fan-first design. This collaboration is focused on creating powerful listening experiences that reflect the identity, intensity, and creative vision of the artists themselves—across multiple genres and communities.
The partnership is anchored by a close collaboration with Ceremony of Roses, Sony Music’s global merchandising and brand development arm. Known for its deep roots in artist storytelling and culture-driven product, Ceremony of Roses will work alongside Heavy’s Audio to develop multi-artist activations, limited-edition releases, and immersive fan touchpoints that extend beyond traditional merch.
Early collaborations under the partnership feature artists including Bullet for My Valentine and Asking Alexandria, with more to be announced. Together, Heavy’s Audio, Sony Music Entertainment, and Ceremony of Roses are redefining how fans experience heavy music, louder, deeper, and more connected than ever.
